TAR Airlines
TAR Airlines, a rising player in Mexico’s aviation industry, sought to enhance its brand awareness and digital presence, KTA was entrusted with developing a strategic campaign to amplify its visibility and drive revenue growth. Faced with low brand recognition and engagement, we identified key routes where targeted marketing efforts could maximize profitability per segment. Our strategy took flight in Chihuahua, where we collaborated with influencer Paulina del Campo to launch a dynamic, cross-channel marketing campaign designed to captivate and engage audiences.
The campaign’s success was fueled by an interactive social media challenge, introduced by Paulina to her followers, which significantly boosted audience engagement and strengthened customer loyalty. The results were undeniable—a 63% increase in followers, record-breaking engagement rates, and a measurable increase in revenue on the targeted route. To maintain momentum, we implemented a long-term content strategy, ensuring TAR Airlines retained and nurtured this newfound audience through compelling and relatable storytelling.
Further elevating the brand’s identity, we partnered with renowned Monterrey photographer Brenda María Fernández, whose striking imagery of TAR Airlines’ fleet at the Monterrey hub continues to define the airline’s visual presence. To humanize the brand and foster deeper connections with its audience, we also highlighted the dedication and passion of TAR Airlines’ staff through exclusive interviews and behind-the-scenes content. This holistic approach not only drove sales but also strengthened customer trust and loyalty, positioning TAR Airlines as a key competitor in the aviation sector. To this day, Ms Fernández’s photography remains a cornerstone of the airline’s branding, a testament to the lasting impact of our strategic collaboration.
