TAR Airlines
Through our project for TAR Airlines we were tasked with bolstering their social media presence and enhancing performance. Kane Agency initiated a campaign targeting specific routes crucial for increasing profit per segment. TAR Airlines a new player in the Mexican Airline industry faced challenges of low brand awareness and visibility. We strategically focused on Chihuahua, initiating a collaborative effort with influencer Paulina del Campo.
This cross-channel marketing campaign, coupled with a social media challenge announced by Paulina to her followers, proved highly effective in engaging the audience and fostering brand loyalty, with a remarkable 63% increase in followers and record-breaking engagement. The campaign's success was reflected in the increase in revenue from the route. Moving forward, our strategy aimed at retaining this newfound audience through compelling and relatable content.
Leveraging local talent, we hired Monterrey photographer Brenda Maria Fernandez to capture stunning imagery of TAR Airlines' aircraft at the Monterrey hub. Furthermore, to humanize the brand and showcase its dedicated workforce, we conducted interviews and photographed the airline's staff, sharing their testimonials and stories across social media channels. This holistic approach not only drove sales but also strengthened the bond between TAR Airlines and its customers, cementing its position in the competitive airline industry. Work from Miss Fernandez showcased on the page with images still used by the airline to this date.
